Factory Tinting


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Some decorative painting product manufacturers factory tint their materials and sell pre-made colors from which you can choose. Proceed materials come with no color in them at all. The advantage of this is that you then have control over your color and can achieve the widest range for your business. The disadvantage is that you then don't have the color tools to help you select color with your clients. Here are some tips to take advantage of the system and turn the down side into an even greater advantage for your company.

Working with paint store color systems

Example binders that you can make to place in the paint store to promote your work using simple finishes that match their factory colors.

Individual customers or design clients are used to using paint store color decks to choose color for a project. You too can integrate a system like this into your business. Here are some simple steps for you to follow to make it easier for your customers to buy your wall treatments.

  1. Make a set of simple finishes that are in line with the trends and that you can make good money selling.
  2. Go to your local paint store and select the colors that you wish to use in your treatments and ask the paint store to sell you the colorant used for those colors.
  3. Tint your materials that you intend to use in your samples and label them to match the color names of the paint store colors.
  4. Give some small samples to your local paint store and ask them to promote your work.

This is a simple way to make finishes that correspond to local paint colors that are easy for your customers to select. You can use the same fan deck that the paint stores use for your business.

Making your own color systems

Example selection of a unique set of primary colors on a marking brochure for a decorative painting company.

In this day and age, hand made means a lot to some people. One way you can take your company to the next level is to become the designer of your own color system very much like the large paint factories do. Here is a simple way to set yourself apart from your competition:

  1. Select three primary colors from the Proceed dispersions that are unique. The three colors that you select will produce a specific color range when you mix them together to make your secondary and tertiary colors. (Reference "Blue & Yellow Don't Make Green" by Michael Wilcox)
  2. Next, decide if you want to add white, grey, or black to your colors making them tints, shades, or tones.
  3. Place all of your colors on a palette along with your white, grey or black and start mixing to discover colors that you like.
  4. Paint small swatches on a well-designed presentation board and name each one. Place your company name on it.

You can now set yourself apart from the competition by letting your customers know that you don't use factory colors but instead you are skilled enough to develop and promote your very own.

Example color selection painted on a marketing piece for a decorative painting company to promote a unique skill set to clients
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