Deciphering Products


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Deciphering products in the marketplace can be difficult. With all of the different names and performance pitches, it can get overwhelming and confusing. This page will help you understand the fundamental characteristics and performance attributes of decorative painting products and help you use the Proceed System to mimic most of the products in the marketplace.

Understanding characteristics

If you break down all of the products in the marketplace to their key attributes, you will discover that there are really only the following categories in acrylic materials:

  • Paints
  • Glazes
  • Smooth Textures
  • Rough Textures

Each of these categories can be expanded into greater detail if you investigate further:

  • Paints
    • Primers
    • House paints
    • Mural paints

For a more detailed list of these categories and some example products in the marketplace that fit these categories, check out this product crossover chart.

You can also learn more about the Product categories and naming convention here.

Understanding performance

The same way of thinking can also be applied to the performance of materials in the marketplace. Consider "textures" for example. Some textures can be smooth or rough, regular or irregular in their dried form. Glazes can dry slowly or fast, and paints for murals with more vivid colors can be expensive or be of slightly less quality for painting entire rooms with a paint roller.

Here is an example chart that will help you think about all of the performance attributes of the Proceed smooth textures.

Putting it all together

Once you understand the characteristics and the performance attributes you are looking for, a whole new world opens up when you are using the Proceed System. You will discover that by intermixing each of the components of the tool kit you can create most any product in the marketplace. This simplifies your business by saving you time and money in inventory in your studio. It also opens the door for you to become a product manufacturer discovering and developing new combinations of materials.

For a video on intermixing here.

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